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Asurion HQ: Wall Graphics
Role: Illustration
Team: Kristine Matthews, Marta Bernstein, Eli Kahn, Amy McHorse
Photography: William Wright, Nicole Fischetti
Partners: Hastings Architecture, Big Visual Group
Awards: 365: AIGA Year in Design 2022, Environmental and Experiential Design Award
Core77 Design Awards 2022, Notable, Visual Communication Award
When your tech breaks, it’s Asurion to the rescue. The company helps thousands of people every day, all over the world with their personal technology. When Hastings Architects began the design of Asurion’s new 565,000 sf global headquarters in Nashville, they brought us on board to weave the company’s story of help through the building’s public and work spaces, inspiring visitors as well as the Asurion workforce. The new Gulch Hub encompasses two nine-story connected towers and six levels of parking.
Work spaces feature a series of 30 original wall illustrations that imagine how Asurion might have helped historic—as well as contemporary—figures. Testimonials from Asurion customers, and a day/night cityscape come together in an installation that reminds employees of the real world positive impact of their work.